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Digital marketing courses in Michigan

13 digital marketing programs with costs, results and funding that can make them free

11 schools offer these digital marketing programs, and Michigan has approved every one for workforce funding. Each shows its price if you pay yourself and how past students did.

Search marketing strategists, with job titles such as digital marketing strategist and social media specialist, help content and products get seen online: they study how people search, run online campaigns and track the results. About half of the people in the job say a new hire needs a bachelor's degree, and about a fifth say an associate degree.1

In Michigan, 9 of the 13 programs take students without a high school diploma, 3 ask for a diploma or equivalent and 1 asks for earlier courses first.

By kind, the 13 programs here are marketing or digital marketing (associate degree, 5 programs), marketing certificate or course (4 programs), digital marketing certificate or course (2 programs), marketing program (level not stated, 1 program), and 1 more of one other kind.

See the 13 programs

How much do digital marketing courses cost in Michigan?

Certificates and short courses (7 programs)
$4,630 to $6,214most of them, usually 29 to 43 weeks long
Two-year degrees (5 programs)
$10,593 to $11,844most of them, usually 64 to 78 weeks long

What you pay yourself for the whole program, as the schools report it. "Most" is the middle half of the programs with a price.

In the typical program

Finished the program
18%
Working 6 months later
78%
Earned a year, estimated
about $26,600
Length
32 to 64 weeks

Source: US Department of Labor, program year 2024 (July 2024 to June 2025). Only programs approved for workforce funding are listed; other schools in Michigan may also offer digital marketing courses. How these figures are made

Are there free digital marketing courses in Michigan?

Who qualifies, and other ways to pay: financial aid, grants and the GI Bill

All 13 digital marketing programs in Michigan approved for WIOA funding

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13 programs

  • Marketing or digital marketing (associate degree)Several formatsNo diploma needed

    Marketing

    Ferris State University

    Big Rapids

    Accredited school

    No diploma needed

    Ferris State University, Big RapidsMarketing or digital marketing (associate degree) · Accredited schoolSeveral formats · No diploma needed

    Earned a year, estimated$14,600
    Price if you pay yourself$28,980
    Program website, Marketing at Ferris State University
    More details about Marketing at Ferris State University
    Finished
    32%
    Working at 6 months
    77%
    Earned in a quarter
    $3,658
    Length
    60 weeks, 12 hours a week
    Cost of supplies
    $1,656
    Students counted
    208
    Earned a year, estimated
    $14,600
    Price if you pay yourself
    $28,980
    Program website, Marketing at Ferris State University

  • Marketing or digital marketing (associate degree)HybridNo diploma needed

    Marketing

    Macomb Community College

    Warren

    Accredited school

    No diploma needed

    Macomb Community College, WarrenMarketing or digital marketing (associate degree) · Accredited schoolHybrid · No diploma needed

    Earned a year, estimated$33,200
    Price if you pay yourself$7,784
    Program website, Marketing at Macomb Community College
    More details about Marketing at Macomb Community College
    Finished
    20%
    Working at 6 months
    84%
    Earned in a quarter
    $8,308
    Length
    64 weeks, 16 hours a week
    Cost of supplies
    $2,106
    Students counted
    146
    Earned a year, estimated
    $33,200
    Price if you pay yourself
    $7,784
    Program website, Marketing at Macomb Community College

  • Marketing or digital marketing (associate degree)In personHigh school diploma or equivalent

    Marketing Management

    Mott Community College

    Flint

    Accredited school

    High school diploma or equivalent

    Mott Community College, FlintMarketing or digital marketing (associate degree) · Accredited schoolIn person · High school diploma or equivalent

    Earned a year, estimated$27,600
    Price if you pay yourself$10,593
    Program website, Marketing Management at Mott Community College
    More details about Marketing Management at Mott Community College
    Finished
    8%
    Working at 6 months
    82%
    Earned in a quarter
    $6,889
    Length
    78 weeks, 12 hours a week
    Cost of supplies
    None listed
    Students counted
    99
    Earned a year, estimated
    $27,600
    Price if you pay yourself
    $10,593
    Program website, Marketing Management at Mott Community College

  • Marketing program (level not stated)In personNo diploma needed

    Marketing and Applied Management

    Schoolcraft College

    Livonia

    Accredited school

    No diploma needed

    Schoolcraft College, LivoniaMarketing program (level not stated) · Accredited schoolIn person · No diploma needed

    Earned a year, estimated$26,600
    Price if you pay yourself$11,624
    Program website, Marketing and Applied Management at Schoolcraft College
    More details about Marketing and Applied Management at Schoolcraft College
    Finished
    15%
    Working at 6 months
    69%
    Earned in a quarter
    $6,640
    Length
    48 weeks, 16 hours a week
    Cost of supplies
    None listed
    Students counted
    96
    Earned a year, estimated
    $26,600
    Price if you pay yourself
    $11,624
    Program website, Marketing and Applied Management at Schoolcraft College

  • Marketing certificate or courseHybridPrerequisite courses

    Business Management and Marketing Level II - BUS.TC.MGTMKTG / CERT.MGTMKTC / BUS.TC.MLTA

    Mid Michigan College

    Harrison

    Accredited school

    Prerequisite courses

    Mid Michigan College, HarrisonMarketing certificate or course · Accredited schoolHybrid · Prerequisite courses

    Earned a year, estimated$20,900
    Price if you pay yourself$8,576
    Program website, Business Management and Marketing Level II - BUS.TC.MGTMKTG / CERT.MGTMKTC / BUS.TC.MLTA at Mid Michigan College
    More details about Business Management and Marketing Level II - BUS.TC.MGTMKTG / CERT.MGTMKTC / BUS.TC.MLTA at Mid Michigan College
    Finished
    32%
    Working at 6 months
    79%
    Earned in a quarter
    $5,236
    Length
    26 weeks, 15 hours a week
    Cost of supplies
    $4,717
    Students counted
    45
    Earned a year, estimated
    $20,900
    Price if you pay yourself
    $8,576
    Program website, Business Management and Marketing Level II - BUS.TC.MGTMKTG / CERT.MGTMKTC / BUS.TC.MLTA at Mid Michigan College

  • Marketing or digital marketing (associate degree)In personNo diploma needed

    Marketing

    St. Clair County Community College

    Port Huron

    Accredited school

    No diploma needed

    St. Clair County Community College, Port HuronMarketing or digital marketing (associate degree) · Accredited schoolIn person · No diploma needed

    Earned a year, estimated$41,400
    Price if you pay yourself$11,844
    Program website, Marketing at St. Clair County Community College
    More details about Marketing at St. Clair County Community College
    Finished
    8%
    Working at 6 months
    69%
    Earned in a quarter
    $10,360
    Length
    64 weeks, 30 hours a week
    Cost of supplies
    $3,344
    Students counted
    33
    Earned a year, estimated
    $41,400
    Price if you pay yourself
    $11,844
    Program website, Marketing at St. Clair County Community College

  • Marketing or digital marketing (associate degree)Several formatsNo diploma needed

    Business Marketing Associates - 12126

    Montcalm Community College

    Sidney

    Accredited school

    No diploma needed

    Montcalm Community College, SidneyMarketing or digital marketing (associate degree) · Accredited schoolSeveral formats · No diploma needed

    Earned a year, estimated$13,300
    Price if you pay yourself$11,178
    Program website, Business Marketing Associates - 12126 at Montcalm Community College
    More details about Business Marketing Associates - 12126 at Montcalm Community College
    Finished
    Not reported
    Working at 6 months
    Not reported
    Earned in a quarter
    $3,319
    Length
    114 weeks, 9 hours a week
    Cost of supplies
    $2,500
    Students counted
    22
    Earned a year, estimated
    $13,300
    Price if you pay yourself
    $11,178
    Program website, Business Marketing Associates - 12126 at Montcalm Community College

  • Digital marketing certificate or courseOnlineNo diploma needed

    Certificate in Digital Marketing

    Washtenaw Community College

    Based in Ann Arbor, MI

    Accredited school

    No diploma needed

    Washtenaw Community College, based in Ann Arbor, MIDigital marketing certificate or course · Accredited schoolOnline · No diploma needed

    Earned a year, estimatedNot reported
    Price if you pay yourself$695
    Program website, Certificate in Digital Marketing at Washtenaw Community College
    More details about Certificate in Digital Marketing at Washtenaw Community College
    Finished
    Not reported
    Working at 6 months
    Not reported
    Earned in a quarter
    Not reported
    Length
    52 weeks, 1 hours a week
    Cost of supplies
    None listed
    Students counted
    Not reported
    Earned a year, estimated
    Not reported
    Price if you pay yourself
    $695
    Program website, Certificate in Digital Marketing at Washtenaw Community College

  • Digital marketing certificate or courseOnlineNo diploma needed

    Digital Marketing Strategist

    Central Michigan University

    Based in Mt Pleasant, MI

    Accredited school

    No diploma needed

    Central Michigan University, based in Mt Pleasant, MIDigital marketing certificate or course · Accredited schoolOnline · No diploma needed

    Earned a year, estimatedNot reported
    Price if you pay yourself$3,865
    Program website, Digital Marketing Strategist at Central Michigan University
    More details about Digital Marketing Strategist at Central Michigan University
    Finished
    Not reported
    Working at 6 months
    Not reported
    Earned in a quarter
    Not reported
    Length
    48 weeks, 9 hours a week
    Cost of supplies
    None listed
    Students counted
    Not reported
    Earned a year, estimated
    Not reported
    Price if you pay yourself
    $3,865
    Program website, Digital Marketing Strategist at Central Michigan University

  • Marketing certificate or courseIn personNo diploma needed

    Marketing Assistant (Certificate)

    North Central Michigan College

    Petoskey

    Accredited school

    No diploma needed

    North Central Michigan College, PetoskeyMarketing certificate or course · Accredited schoolIn person · No diploma needed

    Earned a year, estimatedNot reported
    Price if you pay yourself$5,394
    Program website, Marketing Assistant (Certificate) at North Central Michigan College
    More details about Marketing Assistant (Certificate) at North Central Michigan College
    Finished
    Not reported
    Working at 6 months
    Not reported
    Earned in a quarter
    Not reported
    Length
    32 weeks, 15 hours a week
    Cost of supplies
    $2,500
    Students counted
    Not reported
    Earned a year, estimated
    Not reported
    Price if you pay yourself
    $5,394
    Program website, Marketing Assistant (Certificate) at North Central Michigan College

  • Marketing certificate or courseIn personHigh school diploma or equivalent

    Marketing Management Certificate

    Mott Community College

    Flint

    Accredited school

    High school diploma or equivalent

    Mott Community College, FlintMarketing certificate or course · Accredited schoolIn person · High school diploma or equivalent

    Earned a year, estimatedNot reported
    Price if you pay yourself$5,534
    Program website, Marketing Management Certificate at Mott Community College
    More details about Marketing Management Certificate at Mott Community College
    Finished
    Not reported
    Working at 6 months
    Not reported
    Earned in a quarter
    Not reported
    Length
    38 weeks, 12 hours a week
    Cost of supplies
    None listed
    Students counted
    Not reported
    Earned a year, estimated
    Not reported
    Price if you pay yourself
    $5,534
    Program website, Marketing Management Certificate at Mott Community College

  • Marketing certificate or courseIn personNo diploma needed

    Marketing Certificate

    St. Clair County Community College

    Port Huron

    Accredited school

    No diploma needed

    St. Clair County Community College, Port HuronMarketing certificate or course · Accredited schoolIn person · No diploma needed

    Earned a year, estimatedNot reported
    Price if you pay yourself$5,828
    Program website, Marketing Certificate at St. Clair County Community College
    More details about Marketing Certificate at St. Clair County Community College
    Finished
    Not reported
    Working at 6 months
    Not reported
    Earned in a quarter
    Not reported
    Length
    32 weeks, 30 hours a week
    Cost of supplies
    $1,672
    Students counted
    Not reported
    Earned a year, estimated
    Not reported
    Price if you pay yourself
    $5,828
    Program website, Marketing Certificate at St. Clair County Community College

  • Sales and Salesforce courseOnlineHigh school diploma or equivalent

    Fundamentals of Salesforce Administration

    SnapIT Solutions

    Based in Overland Park, KS

    High school diploma or equivalent

    SnapIT Solutions, based in Overland Park, KSSales and Salesforce courseOnline · High school diploma or equivalent

    Earned a year, estimatedNot reported
    Price if you pay yourself$6,600
    Program website, Fundamentals of Salesforce Administration at SnapIT Solutions
    More details about Fundamentals of Salesforce Administration at SnapIT Solutions
    Finished
    Not reported
    Working at 6 months
    Not reported
    Earned in a quarter
    Not reported
    Length
    9 weeks, 12 hours a week
    Cost of supplies
    $1,170
    Students counted
    Not reported
    Earned a year, estimated
    Not reported
    Price if you pay yourself
    $6,600
    Program website, Fundamentals of Salesforce Administration at SnapIT Solutions

How to pay for digital marketing courses in Michigan

WIOA funding can pay for digital marketing courses in Michigan

Every program on this page is approved for it. Whether you qualify, how much your local area pays and how to apply are on our page Does WIOA pay for job training?

Financial aid and grants for digital marketing courses

Most students can get federal student aid for college, career school or trade school. A Federal Pell Grant, unlike a loan, usually doesn't have to be repaid. Ask the school whether its program qualifies.67

GI Bill for digital marketing courses

Veterans, service members and qualified dependents can use GI Bill benefits for non-college training programs.8

The program list does not show which programs accept these. Ask the school.

Quick facts: Digital marketing courses in Michigan

lowest typical price among the states with enough programs to compare
18th of 20
digital marketing programs here, against the typical state's 5
13 vs 5

State comparisons use the same figures as the digital marketing courses by state table: the middle program of each state, and only states with three or more schools for prices. Source: US Department of Labor, program year 2024 (July 2024 to June 2025).

Digital marketing courses in Detroit, Flint, Big Rapids and other Michigan cities

Choosing an area filters the program list above. 1 in smaller cities and towns and 3 online.

Other training in Michigan

How digital marketing courses compare with the rest of business and office work: Business and office training in Michigan

Where the Michigan digital marketing program numbers come from

Which Michigan digital marketing programs are on this list?

These are the digital marketing programs Michigan approved for WIOA funding (public workforce funding under the Workforce Innovation and Opportunity Act), as reported to the US Department of Labor for program year 2024 (July 2024 to June 2025). Each state keeps its approved programs on an eligible training provider list (ETPL).9 The list here covers programs approved as of June 30, 2025. Schools that never applied for approval are missing, so this is a part of what Michigan offers.

How the prices and results of Michigan digital marketing programs are measured

Prices are tuition and required fees for someone paying without workforce funding, as the school reported them; check the current price with the school. Results describe students who left each program in recent years, so they are no guarantee, and the yearly earnings are the reported quarter times four, an estimate. A program without a "Trained with WIOA funding" line may still take WIOA students. Where a field was left empty or withheld, the page says "Not reported", and "Left out" where a figure was filed but failed one of our checks; nothing is estimated to fill a gap. Where the numbers come from explains each figure in full.

Sources for the facts about digital marketing courses in Michigan

Show the 9 sourcesHide the sources
  1. US Department of Labor, O*NET OnLine: Search Marketing Strategists
  2. US Department of Labor, TrainingProviderResults.gov: About This Site
  3. US Department of Labor: WIOA Adult Program
  4. Code of Federal Regulations, title 20, part 680, sections 680.220, 680.230 and 680.310: career services before training, other grants such as Pell Grants first, and limits on Individual Training Accounts (GovInfo, 2024 edition)
  5. US Department of Labor: American Job Centers
  6. US Department of Education, Federal Student Aid: Eligibility for Federal Student Aid
  7. US Department of Education, Federal Student Aid: Don't Miss Out on Federal Pell Grants
  8. US Department of Veterans Affairs: GI Bill benefits for non-college degree programs
  9. US Department of Labor, Training and Employment Guidance Letter 8-19, Attachment I: Requirements for Training Providers, Program Eligibility, and the State Eligible Training Provider (ETP) List