Retraining ReportJob training public funding can pay for

Find training
Two colleagues plan a web page on a whiteboard, one sketching boxes for content, events and a sign-up box

Digital marketing courses by state

392 digital marketing programs in 41 states and 1 territory, with costs, results and funding that can make them free

Which schools offer WIOA-approved digital marketing courses?

253 schools offer these programs, and each state on this page approved its programs for workforce funding. Pick a state on the map or compare them belowCompare the states below, then open one to see each program with its price and how past students did.

What does a digital marketing specialist do, and how do you become one?

Search marketing strategists, with job titles such as digital marketing strategist and social media specialist, help content and products get seen online: they study how people search, run online campaigns and track the results. About half of the people in the job say a new hire needs a bachelor's degree, and about a fifth say an associate degree.1

Approved programsup to 23 to 56 to 13more than 13

How much do digital marketing courses cost?

Most digital marketing programs approved for WIOA funding cost $2,587 to $7,568 if you pay yourself. Certificates and short courses mostly cost $2,120 to $6,000 and two-year degrees $8,870 to $11,105. Prices also differ by state: most cost $874 to $2,950 in California and $3,649 to $10,012 in Wisconsin.

That is the price of the whole program as the school reports it. If you qualify, WIOA funding can pay part or all of it, depending on local limits (who qualifies). The figures cover only programs approved for WIOA funding; other schools and programs may cost more or less.

Compare digital marketing courses by state: cost, pay and results

Digital marketing courses by state
StateProgramsMost costEarned a year, estimatedWorking 6 months laterFinished
Arizona3Too few figures to show
Arkansas2Too few figures to show
California24$874 to $2,950Not enough data50%89%
Colorado9$3,600 to $5,250Not enough dataNot enough dataNot enough data
Connecticut2Too few figures to show
Delaware1Too few figures to show
Florida13$2,200 to $6,686about $33,70048%83%
Georgia18$5,736 to $9,186about $22,00072%16%
Illinois21Left outNot enough dataNot enough dataNot reported
Indiana4Too few figures to show
Iowa5$5,000 to $10,985Not enough dataNot enough dataNot enough data
Kansas2Too few figures to show
Kentucky1No figures reported
Louisiana6$2,405 to $8,940Not reportedNot reportedNot reported
Maine6$495 to $4,999Not reportedNot reportedNot reported
Maryland5$2,399 to $6,050Not enough dataNot enough dataNot enough data
Massachusetts23$3,948 to $7,635Not enough dataNot enough dataNot enough data
Michigan13$5,534 to $11,178about $26,60078%18%
Minnesota28$3,641 to $9,971about $26,60071%41%
Mississippi5$7,900 to $8,800Not enough dataNot enough dataLeft out
Missouri32$5,632 to $6,750Left outNot enough dataNot enough data
Montana1No figures reported
Nebraska3Too few figures to show
Nevada11$2,025 to $3,248Not enough dataLeft outNot enough data
New Hampshire12$1,231 to $6,500Not enough dataLeft outNot enough data
New Jersey8$2,060 to $3,128Not reportedNot reportedNot reported
New York2Too few figures to show
North Carolina5$1,251 to $4,700Not enough dataNot enough dataNot enough data
North Dakota2Too few figures to show
Ohio23$4,163 to $11,183Not enough dataNot enough data41%
Oklahoma3Not enough dataNot enough dataLeft outNot enough data
Oregon2Too few figures to show
Pennsylvania5$5,575 to $7,000Not reportedNot reportedNot enough data
Puerto Rico2Not enough dataNot enough dataLeft outLeft out
South Dakota2Not enough dataNot enough dataLeft outNot enough data
Tennessee1Too few figures to show
Texas21$1,895 to $6,304Not enough dataNot enough dataNot enough data
Utah2Too few figures to show
Vermont3Too few figures to show
Virginia3Too few figures to show
Washington35$1,931 to $5,120Not enough dataNot enough data51%
Wisconsin23$3,649 to $10,012about $31,40070%48%

Each figure is the middle program in that state. Yearly earnings are the reported quarter times four, an estimate. Only programs approved for workforce funding are counted; other schools may offer digital marketing courses too. Source: US Department of Labor, program year 2024 (July 2024 to June 2025).How these figures are made

Digital marketing certificate or course? What the 392 programs are

By kind, the 392 programs approved for WIOA funding are digital marketing certificate or course (169 programs), marketing certificate or course (83 programs), marketing or digital marketing (associate degree, 83 programs), social media marketing course (24 programs), and 33 more of 3 other kinds.

Across the US, 166 of the 392 programs take students without a high school diploma, 172 ask for a diploma or equivalent, 51 ask for earlier courses first and 3 ask for a bachelor's degree.

Are there free digital marketing courses in the US?

Other training by state

Approved programs per field across every state. Each opens that field's comparison by state.

Where the digital marketing program numbers by state come from

Which digital marketing programs are counted?

Programs each state approved for WIOA funding (public workforce funding under the Workforce Innovation and Opportunity Act), from the US Department of Labor's file for program year 2024 (July 2024 to June 2025), covering programs approved as of June 30, 2025. Each state keeps its approved programs on an eligible training provider list (ETPL).6 Schools that never applied for approval are missing.

What the figures for each state mean

Each figure is the middle program among those that report it: half did better, half did worse. Prices are what most programs cost if you pay yourself (the middle half). Earnings are for the second quarter after students left, times four. Where a figure is missing, the table says why: "Not reported", "Left out" or "Not enough data" (what each means).

Sources for the facts about digital marketing courses

Show the 6 sourcesHide the sources
  1. US Department of Labor, O*NET OnLine: Search Marketing Strategists
  2. US Department of Labor, TrainingProviderResults.gov: About This Site
  3. US Department of Labor: WIOA Adult Program
  4. Code of Federal Regulations, title 20, part 680, sections 680.220, 680.230 and 680.310: career services before training, other grants such as Pell Grants first, and limits on Individual Training Accounts (GovInfo, 2024 edition)
  5. US Department of Labor: American Job Centers
  6. US Department of Labor, Training and Employment Guidance Letter 8-19, Attachment I: Requirements for Training Providers, Program Eligibility, and the State Eligible Training Provider (ETP) List